The Radar R6 was China’s first mass-market 100% electric pickup. Now, it’s rolling out overseas into new markets. The R6 is already the top-selling EV pickup in China, but will it win over buyers in global markets?

This Chinese EV pickup is headed for new global markets

Volvo owner, Geely, launched Radar in 2022, claiming it’s “China’s first pure electric outdoor lifestyle brand.” A few months later, it launched its first vehicle, the Radar R6, starting at about $25,000 (178,800 yuan)

The R6 is a fully electric pickup based on Geely’s SEA platform, which underpins Volvo’s electric minivan, the EM90, sold in China.

It’s available with three battery pack options: 63 kWh, 86 kWh, and 100 kWh, for a CLTC range of up to 392 miles (632 km).

Over the last two years (2023 to 2025), Radar R6 was China’s top-selling electric pickup, accounting for over 50% of the market. Following its success, Geely began exporting models to new markets like Thailand under the name Riddara.

Riddara is now sold in over 50 countries and regions, including parts of Europe, the Middle East, Asia, Central, and South America.

“In 2025, Geely Riddara will enter a new phase of global cooperation,” the brand’s CEO, Mr Ling Shiquan, said during a conference earlier this year.

The rugged EV brand plans to expand in growing markets like Thailand, Saudi Arabia, and Brazil, aiming to sell 30,000 models with “NEV pickup market leadership in every region.” Most recently, Geely signed a deal with Capital Smart Motors (CSM) to sell the EV pickup in Pakistan.

Radar claims the R6 (RD6) is “more than just a pickup” with the unique ability to drive like an SUV. The global version is available in rear and all-wheel-drive powertrains.

The more powerful AWD variant features up to 6,600 lbs (3,000 kg) towing, 32.1″”wading, and a 4.5-second acceleration from 0 to 100km/h (0 to 62 mph).

To give you a comparison, the Tesla Cybertruck AWD model has a 325-mile (EPA) range, 11,000-lb towing capacity, and a 0 to 60 mph time of 4.1 seconds.

In China, Radar launched a cheaper electric truck, dubbed King Kong. It starts at 99,800 yuan, or around $13,700. It’s available in RWD and AWD powertrains and has a CLTC range of up to 375 miles (605 km).

Would you buy Radar’s (Riddara) electric pickup for around $25,000? Let us know what you think of it in the comments below.