Under Armour Expects DTC Pressures to Ease Later This Year -- Market Talk

Dow Jones

2025/05/14

1334 ET - Under Armour CFO David Bergman expects a pullback in the brand's North American direct-to-consumer segment to start to ease in the fall and winter, he says during the company's earnings call. He says the company will have mostly finished steps to reduce promotions by then, which should soften the blow of any related pressures going forward. Under Armour's North American revenue fell 11% last quarter, primarily driven by a decrease in e-commerce sales from the company's efforts to limit promotions, he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

May 13, 2025 13:34 ET (17:34 GMT)

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He says the company will have mostly finished steps to reduce promotions by then, which should soften the blow of any related pressures going forward. Under Armour's North American revenue fell 11% last quarter, primarily driven by a decrease in e-commerce sales from the company's efforts to limit promotions, he says. (kelly.cloonan@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 13, 2025 13:34 ET (17:34 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2535009417","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2535009417","pubTimestamp":1747157640,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1334 ET - Under Armour CFO David Bergman expects a pullback in the brand's North American direct-to-consumer segment to start to ease in the fall and winter, he says during the company's earnings call. 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He says the company will have mostly finished steps to reduce promotions by then, which should soften the blow of any related pressures going forward. Under Armour's North American revenue fell 11% last quarter, primarily driven by a decrease in e-commerce sales from the company's efforts to limit promotions, he says. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 13, 2025 13:34 ET (17:34 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}