** HDFC Life Insurance HDFL.NS jumps about 2% to nearly 7-month high of 750 rupees

** Set for third straight session of gains

** April insurance data shows co gains 50 bps market share from a month ago to 11.5% in individual annualized premium equivalent $(APE)$

** "Growth of private insurance players was positive vs the overall industry in April," says Nomura

** Max Financial Services MAXI.NS rises 3% on Q4 profit and strong April sales

** Life Insurance Corporation of India LIFI.NS up 0.1%, underperforms other insurance cos, as individual APE down 3.7% on year

** SBI Life Insurance SBIL.NS and ICICI Prudential Life Insurance ICIR.NS add 0.6% and 0.4%, respectively

** Industry growth remains low due to implementation of surrender value regulations and weakness in ULIP sales due to market volatility and a high base, says Motilal Oswal Financial Services

(Reporting by Vivek Kumar M)

((VivekKumar.M@thomsonreuters.com;))