UM, a subsidiary of Interpublic Group of Companies Inc., has been appointed as the media Agency of Record for 7-Eleven, Inc., the world's largest convenience retailer. UM will oversee the full funnel, cross-channel media strategy and digital media activation for 7-Eleven® and Speedway® stores, along with the 7NOW® Delivery app. The agency introduced its Full Color Media approach, leveraging IPG's marketing engine, Interact, and data from Acxiom to enhance insights, targeting, and personalization. This collaboration aims to strengthen 7-Eleven's customer connections and drive business growth.
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