Truist Not a Huge Fan of Church & Dwight's Touchland Deal -- Market Talk

Dow Jones
2025/05/13

1540 ET - Truist analysts aren't big fans of Church & Dwight's $880 million acquisition of the Touchland hand-sanitizer business. "While it brings accretive growth and margins and checks the company's stated criteria for M&A, we are skeptical about the long term opportunity," the analysts said in a research note. For one, Truist doesn't believe that Church & Dwight has ample experience in the beauty channel and competing against bigger players, who may eye expanding into the scented hand sanitizer if the category continues to do well. The analysts also don't think that Touchland quite has the brand equity as other recent Church & Dwight acquisitions such as Therabreath or differentiated innovation like Hero, which makes the acne-fighting Mighty Patch. Church & Dwight up 3.8% at $95.01. (paul.ziobro@wsj.com)

 

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May 12, 2025 15:40 ET (19:40 GMT)

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