Redfin Selects Magnite as Preferred SSP to Enhance Audience Targeting in Homebuying Journey

Reuters

05-14

Redfin Selects Magnite as Preferred SSP to Enhance <a href="https://laohu8.com/S/1AZ.SI">Audience</a> Targeting in Homebuying Journey

Magnite Inc., the largest independent sell-side advertising company, has formed a partnership with Redfin, a technology-powered real estate brokerage. Announced on May 14, 2025, this collaboration designates Magnite as Redfin's preferred supply-side platform $(SSP)$ to drive data-driven advertising deals. The partnership aims to leverage Magnite's programmatic technology to connect advertisers with exclusive real estate audiences during pivotal moments in the home-buying journey. By tapping into Redfin's expansive network, including platforms like Rent.com and ApartmentGuide.com, the collaboration promises national scale and hyper-local targeting in a brand-safe environment. This move is set to enrich Redfin's Commerce Media Network, providing advertisers with priority access to high-intent homebuyers and renters, enhancing advertising experiences across multiple channels.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9450858-en) on May 14, 2025, and is solely responsible for the information contained therein.

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ID: GNW9450858-en) on May 14, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250514:nNDL6Yj4Vy:1","article_id":"2535802547","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2535802547","pubTimestamp":1747224049,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Magnite Inc., the largest independent sell-side advertising company, has formed a partnership with Redfin, a technology-powered real estate brokerage. 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While PUBT striv","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"Redfin选择Magnite作为首选SSP，以增强购房过程中的受众定位","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MGNI":0.9,"NDAQ":0.9,"RDFN":0.9},"content_text":"Redfin Selects Magnite as Preferred SSP to Enhance Audience Targeting in Homebuying Journey\n    \n\n        Magnite Inc., the largest independent sell-side advertising company, has formed a partnership with Redfin, a technology-powered real estate brokerage. Announced on May 14, 2025, this collaboration designates Magnite as Redfin's preferred supply-side platform $(SSP)$ to drive data-driven advertising deals. The partnership aims to leverage Magnite's programmatic technology to connect advertisers with exclusive real estate audiences during pivotal moments in the home-buying journey. 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