Fluent Inc. has announced its first-quarter 2025 financial results, showcasing substantial growth within its Commerce Media Solutions division. The company reported revenue of $55.2 million for Q1 2025. A notable highlight was the 99% increase in Commerce Media Solutions revenue, which rose to $12.7 million, accounting for 23% of consolidated revenue, up from $6.4 million or 10% of consolidated revenue in Q1 2024. Despite this growth, Fluent Inc. experienced a net loss of $8.3 million, compared to a net loss of $6.3 million in Q1 2024. Gross profit, exclusive of depreciation and amortization, stood at $11.4 million, marking a 39% decrease from Q1 2024. However, the Commerce Media Solutions segment showed a 54% increase in gross profit, reaching $2.8 million, which represents 22% of revenue for Q1 2025. The company also reported a media margin of $13.7 million, a decrease of 38% over Q1 2024, with the Commerce Media Solutions business contributing a 56% increase to reach a media margin of $3.1 million, representing 24.6% of revenue for Q1 2025. Adjusted EBITDA was negative $3.1 million, declining by $3.7 million compared to Q1 2024, representing 5.6% of revenue. Fluent Inc. is focused on further establishing its Commerce Media Solutions business as a leader in the performance marketing sector. The company aims to drive revenue growth, improve net loss compared to 2024, and achieve a positive adjusted EBITDA for the full year 2025, with expectations of improvements in the second half of the year as Commerce Media Solutions scales as a more significant portion of consolidated revenue.
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