Cineverse (CNVS) has formed a new division, Cineverse Technology Group, to focus on technology monetization and accelerating artificial intelligence-driven innovation.

Cineverse said Monday the new group is developing AI-based tools aimed at improving decision-making, profitability, and operational efficiency across all stages of the entertainment lifecycle.

The group will also work to expand commercial licensing of Matchpoint, the company's media supply chain platform, by targeting media firms and studios seeking cost-effective modern infrastructure.

As part of the initiative, Cineverse promoted Tony Huidor to president of technology. He will also continue in his role as chief product officer.

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