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DATE

Wednesday, May 21, 2025 at 7:30 a.m. ET

CALL PARTICIPANTS

Chief Executive Officer — Ms. Zhu

[Role Not Specified; E-commerce Segment] — Mr. Wu

[Role Not Specified; Brand Management Segment] — Mr. Huang

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TAKEAWAYS

Business Strategy Highlight— Ms. Zhu outlined the business strategy and company highlights, with Mr. Wu and Mr. Huang addressing the e-commerce and brand management segments, respectively.

Management Structure— Management confirmed that operational updates and financial commentary would be led individually by Ms. Zhu, Mr. Wu, and Mr. Huang, reflecting segmented business oversight.

SUMMARY

The transcript for Baozun Inc. (BZUN -2.48%) describes the intended structure of the earnings call, specifying each participant's topic focus and the plan to address both business strategy and financials. The script opens with a legal disclaimer referencing the inclusion of forward-looking statements tied to U.S. securities legislation, aligning with standard regulatory practice. There are no financial figures, operational results, or explicit strategic updates disclosed within the available transcript content.

The call mentions a forthcoming Q&A session intended to address additional topics or investor concerns.

Legal risk considerations are referenced solely regarding forward-looking statements, not linked to specific company performance issues.

INDUSTRY GLOSSARY

Full Conference Call Transcript

Ms. Zhu will first share our business strategy and company highlights. Ms. Zhu will then discuss our financials, followed by Mr. Wu and Mr. Huang, who will share more about our e-commerce and brand management segments, respectively. They will all be available to answer your questions during the Q&A session that follows. Before we begin, I would like to remind you that this conference call contains forward-looking statements within the meaning of the U.S. Securities Act of 1933, as amended, the U.S. Security Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties, and other