DDB Chicago, a subsidiary of Omnicom Group Inc., has secured the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world's largest baking company. This follows a competitive pitch and marks a significant partnership on the global stage. As part of this new role, DDB Chicago will work to enhance brand loyalty, awareness, and perceived quality across international platforms, aligning with Grupo Bimbo's "People. Passions. Planet." framework. This collaboration continues after Bimbo Bakeries USA's 2024 consolidation of its creative and media business with Omnicom.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。