By Suzanne Kapner

Ralph Lauren plans to raise prices because of tariffs.

The U.S. luxury brand already planned to lift prices on some items for the fall. The company said it is now looking at further increases in response to tariffs, and plans to reduce discounts.

Ralph Lauren said its core consumers are less price-sensitive than some shoppers and continue to spend. It bucked a broader industry slowdown, with sales rising 8% in its latest quarter.

More on tariffs and supply chains:

-- Ralph Lauren said no country accounts for more than 20% of its production.

-- China is responsible for a low single-digit percentage of products sold in the U.S.

-- Responding to recent U.S. tariffs, it plans to keep moving production to countries with lower import costs.

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(END) Dow Jones Newswires

May 22, 2025 10:41 ET (14:41 GMT)

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