Alibaba Pictures Proposes Name Change

MT Newswires Live

05-21

Alibaba Pictures (HKG:1060) is proposing to change its English name to Damai Entertainment Holdings Limited, a Wednesday Hong Kong bourse filing said.

Alibaba Pictures shares surged 20% on the news.

The name change is subject to shareholder and regulatory approvals, according to the motion picture company.

The firm believes the new name will boost its brand awareness and refresh its brand strategy in the entertainment ecosystem.

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