LifeMD, Novo Nordisk Collaborate on Discounted Wegovy Bundle

MT Newswires Live

2025/05/22

LifeMD (LFMD) said Thursday it launched a $299 introductory offer for new self-pay patients prescribed Wegovy, as part of a collaboration with Novo Nordisk (NVO).

The company said the offer includes a discounted $199 price for the medication and $100 for LifeMD's virtual weight loss program. The monthly price rises to $599 starting with the second month and the promotion applies to eligible patients who are prescribed Wegovy by June 30, the company added.

Shares of LifeMD were down more than 4% in recent Thursday premarket activity, while Novo Nordisk stock fell 2%.

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