Viva Leisure (ASX:VVA) acquired a strategic stake of 33% in Gorilla X Labs, according to a Monday Australian bourse filing.
Viva Leisure will integrate Gorilla X's products, including ready-to-drink beverages, protein powders, supplements, and merchandise, across its platforms. This includes Viva's online platform, Supp Society, as well as at Club Lime gyms.
The firm funded the investment via its existing cash reserves, per the filing.