Pop Mart's (HKG:9992) Labubu character has spread to the Middle East, the South China Morning Post reported Tuesday.
After the April 25 launch of the Big Into Energy series, Google trend data showed interest in Labubu surged in the UAE, with Dubai, Abu Dhabi, and Sharjah showing the strongest interest, the report said.
Labubu also trended in Saudi Arabia, with Google searches peaking on the week of May 18, SCMP reported.
In Saudi Arabia, Labubu is most popular in Riyadh, then in the Eastern Province, and Mecca, the report said.
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