MEDIROM Healthcare Technologies Inc.'s subsidiary, MEDIROM MOTHER Labs, Inc., has achieved significant milestones with its specific health guidance service utilizing the "Lav" healthcare app. Since its launch in 2019, the service has garnered over 100 contracted companies and supported more than 10,000 individuals. The app provides continuous health support through information and communication technology, receiving high praise from health insurance associations and company employees. The initiative is part of a broader effort to prevent lifestyle-related diseases and promote health management, aiming to establish healthy behaviors through diet and exercise guidance. As of April 2025, approximately 1 out of every 14 health insurance associations in Japan is a partner of the "Lav" app.
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