AudienceXpress, a Comcast Subsidiary, Launches AudienceXtn for Enhanced Audience Targeting in Multiscreen TV

Reuters

2025/05/29

AudienceXpress, a Comcast Subsidiary, Launches AudienceXtn for Enhanced <a href="https://laohu8.com/S/1AZ.SI">Audience</a> Targeting in Multiscreen TV

AudienceXpress, a division of Comcast Advertising, has unveiled AudienceXtn, a new incremental reach platform designed to enhance audience targeting for marketers during the Upfronts season. This innovative solution leverages Comcast's first-party data to assist brands and agencies in effectively engaging with new audiences across various screens in the premium video ecosystem. AudienceXtn aims to address the challenges posed by market fragmentation by providing a full-funnel, agnostic media buying platform that optimizes audience engagement across both linear and digital landscapes. AudienceXpress clients can utilize this platform by visiting their website to set specific campaign goals, which will be supported by a dedicated sales executive to maximize campaign effectiveness.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20250529033302) on May 29, 2025, and is solely responsible for the information contained therein.

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This innovative solution leverages Comcast's first-party data to assist brands and agencies in effectively engaging with new audiences across various screens in the premium video ecosystem. AudienceXtn aims to address the challenges posed by market fragmentation by providing a full-funnel, agnostic media buying platform that optimizes audience engagement across both linear and digital landscapes. AudienceXpress clients can utilize this platform by visiting their website to set specific campaign goals, which will be supported by a dedicated sales executive to maximize campaign effectiveness.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20250529033302) on May 29, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0868494708.USD","symbol_name":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250529:nNDL5Pll99:1","article_id":"2539257122","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2539257122","pubTimestamp":1748519953,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"AudienceXpress, a division of Comcast Advertising, has unveiled AudienceXtn, a new incremental reach platform designed to enhance audience targeting for marketers during the Upfronts season. 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