Datavault AI Secures Strategic Licensing Deal with GFT Rewards for Mobile Loyalty Program

Reuters
06-04
Datavault AI Secures Strategic Licensing Deal with GFT Rewards for Mobile Loyalty Program

Datavault AI Inc. has announced a strategic licensing agreement with GFT Rewards to implement ADIO®-enabled, Web 3 mobile rewards across various major distribution channels, including airports, retail chains, movie exhibitors, college campuses, and ride-hailing networks. This collaboration aims to enhance Datavault AI's channel access in sectors such as consumer packaged goods, fast-moving consumer goods, and high-volume grocery retail, which are under pressure to show a return on investment for every promotional dollar spent. The partnership promises to deliver SKU-level tracking, geo-anchored performance reporting, and immediate economic attribution, setting a new standard for coupon campaign accountability. This move positions Datavault AI at the forefront of the evolving retail marketing landscape, offering a solution for brands to align promotional spend with content strategy and real-world sales outcomes. CEO Nathaniel Bradley highlighted the integration of ADIO® technology into GFT's cash ecosystem, enabling advertisers to convert impressions into transactions instantly, and anticipates significant adoption as retailers seek to streamline the promotional process.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Datavault Ai Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250604125554) on June 04, 2025, and is solely responsible for the information contained therein.

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