0928 GMT - Nestle bets on a unified channel strategy to address new customer behavior, its global head of sales and customers says. "We are all digitally influenced while shopping," Jordi Bosch says at the Shoptalk Europe retail conference in Barcelona. "Consumers equipped with phones are always in shopping mode." While digital touch points with customers are key, the lines between online and offline are blurring, Bosch says. Shoppers switch from one channel to the other, as some might choose to order online and then pick up the product in the store. The company is combining efforts in both the digital and the physical environment. "We call it 'channelless' commerce," he says. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

June 03, 2025 05:29 ET (09:29 GMT)

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