ZoomInfo Technologies Inc., known for its Go-To-Market Intelligence Platform, has announced a strategic partnership with Five by Five (5x5) Data, a collaborative data provider. This partnership aims to enhance and diversify ZoomInfo's B2B data supply chain by integrating 5x5 Data's high-quality data sets. Through this collaboration, ZoomInfo will access the 5x5 Identity Graph, a vast ecosystem of contact and behavioral data continuously validated by a network of member organizations. This initiative is expected to improve data accuracy, reduce data decay, and provide ZoomInfo's customers with more actionable insights, ultimately leading to better business outcomes.
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