1210 ET - With consumers pressured by lingering macroeconomic uncertainty, restaurants are increasingly focused on boosting traffic with limited time menu items, UBS analysts said in a note. Recently, the duration of benefits from such initiatives has faded quicker, prompting brands like Chipotle and Yum! Brands' Taco Bell to compress the time available and up the number of their limited time offerings, the analysts said. Restaurants are now on track to have a greater number of such offerings this year compared to 2024, and more than double those in 2020, the analysts said. Consumers also increasingly indicate such offerings are a key part of deciding where to eat, the analysts said. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 03, 2025 12:10 ET (16:10 GMT)

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