Braze Inc. has announced the completion of its acquisition of OfferFit, an AI decisioning company. This acquisition enhances Braze's customer engagement platform by integrating OfferFit's multi-agent decisioning engine, thereby expanding the use of automation and machine learning technologies. The integration aims to optimize customer experiences and elevate the role of marketers by reducing the manual effort in campaign creation. This move also supports the growth and reach of OfferFit through Braze's global scale. Bill Magnuson, Cofounder and CEO of Braze, expressed enthusiasm about the enhanced machine learning capabilities and the strategic benefits this acquisition brings to marketers and brands.
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