PubMatic Expands Partnership with Trainline to Enhance Programmatic Advertising Across Europe

Reuters

06-03

PubMatic Expands Partnership with Trainline to Enhance Programmatic Advertising Across Europe

PubMatic Inc. has expanded its partnership with Trainline, Europe's leading train and coach app, to enhance programmatic advertising capabilities across the continent. This collaboration marks Trainline's debut in header bidding technology, integrating PubMatic's OpenWrap solution to optimise monetisation efforts. The strategic alliance grants media buyers exclusive access to Trainline's unique audiences and first-party data through PubMatic's Connect platform, now live in the UK, France, Italy, and Spain. By leveraging PubMatic's technology, Trainline aims to streamline its programmatic operations, offering highly targeted and scalable advertising opportunities that engage consumers at key moments during their journeys. This partnership underscores the potential for travel platforms to generate new revenue streams while improving customer experiences through innovative digital advertising strategies.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief on June 04, 2025, and is solely responsible for the information contained therein.

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