What Happened?

Shares of wellness products company Nature’s Sunshine (NASDAQ:NATR) fell 7.2% in the morning session after CEO Terrence Moorehead, announced his decision to step down from his role. The board also announced the search for his successor, and Moorehead will remain in his role until a new CEO is appointed. This interim period introduces leadership uncertainty, something the market generally dislikes.

The shares closed the day at $13.97, down 9.3% from previous close.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Nature's Sunshine? Access our full analysis report here, it’s free.

What The Market Is Telling Us

Nature's Sunshine’s shares are quite volatile and have had 17 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

Nature's Sunshine is down 3.6% since the beginning of the year, and at $14.04 per share, it is trading 19.4% below its 52-week high of $17.43 from November 2024. Investors who bought $1,000 worth of Nature's Sunshine’s shares 5 years ago would now be looking at an investment worth $1,500.

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