NewGenIvf Group Limited, a leading fertility services provider in Asia, announced plans to invest $30 million in Solana staking, deepening its expansion into the blockchain sector.

The move follows a $1 million investment in Bitcoin (BTC) made by NewGen in December 2024. 

This latest decision marks a significant increase in its digital asset exposure. The company said the $30 million investment will be financed through existing credit lines with ATW and White Lion.

Solana (SOL), renowned for its high-speed transactions and expanding decentralized app ecosystem, enables token holders to earn staking rewards while supporting the network’s operations.

CEO Siu Wing Fung Alfred described the investment as a “natural evolution” of the firm’s digital asset strategy and a way to diversify NewGen’s portfolio. 

Long term value in DeFi and staking

He highlighted the company’s belief in the long-term value of decentralized finance and the potential for shareholder returns through staking.

As part of this strategic shift, NewGen will form a dedicated subsidiary to manage its digital asset activities, separating its blockchain investments from its core fertility business, which operates clinics in Thailand, Cambodia, and Kyrgyzstan.

While NewGen remains focused on reproductive services, the company’s increasing exposure to blockchain investments signals its intent to capitalize on emerging technologies for long-term growth. 

Interest from corporations in digital assets is increasing, with public companies allocating Bitcoin and Ethereum to their balance sheets, according to a recent report from Binance. 

Last week, Trump Media and Technology Group closed a $2.44 billion private placement with approximately 50 institutional investors, aiming to establish one of the largest Bitcoin treasuries among publicly traded U.S. companies.