The New York Times Company's subsidiary, Wirecutter, has announced the appointment of Jennifer G. Sullivan as its new senior beauty editor. Sullivan will spearhead the development and execution of an ambitious coverage plan aimed at enhancing Wirecutter's beauty and personal care guidance. With over 20 years of experience in beauty and wellness journalism, Sullivan brings a wealth of knowledge and expertise to the role. Her previous work includes co-founding the Fat Mascara podcast and writing the "Ask a Beauty Editor" column for New York magazine's The Cut, as well as serving as beauty director for Marie Claire and Prevention. Sullivan's appointment marks a pivotal moment in the expansion of Wirecutter's beauty vertical.