Salesforce Partners with LIV Golf to Revolutionize Fan and Player Experiences with AI-Powered Agentforce Platform

Reuters

06-04

Salesforce Partners with LIV Golf to Revolutionize Fan and Player Experiences with AI-Powered Agentforce Platform

Salesforce Inc. has announced a strategic partnership with LIV Golf to enhance fan engagement and player experiences using Salesforce's digital labor platform, Agentforce. This collaboration aims to transform LIV Golf's global operations by integrating intelligent AI agents to amplify fan interaction, innovate broadcasts, and optimize business processes. The partnership will introduce features like The Fan Caddie, offering personalized, real-time updates and content tailored to fans' preferences. Additionally, the collaboration will explore ways to support players with personalized wellness tracking and performance insights, positioning Salesforce and LIV Golf at the forefront of sports innovation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief on June 03, 2025, and is solely responsible for the information contained therein.

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