Sweetgreen Seeks to Improve Price Perception -- Market Talk

Dow Jones

2025/06/05

1219 ET - Value is the name of the game for restaurants fighting to increase traffic among skittish consumers, and fast-casual chain Sweetgreen is searching for ways to improve how customers view its prices. The company said in an investor presentation that it's introducing "bowl drops" for loyalty members that are $13 and under, along with seasonal offerings that are priced between $11 to $13 to lure diners back. Some customers are reducing the frequency of their Sweetgreen visits, and the chain is working to reverse the tide. (heather.haddon@wsj.com; @heatherhaddon)

(END) Dow Jones Newswires

June 04, 2025 12:19 ET (16:19 GMT)

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