Lowe's Companies Inc. has announced the launch of its first home improvement creator network, which aims to bring together creators who excel in DIY projects, spaces, and community engagement. A notable inclusion in this initiative is the popular content creator MrBeast, who will feature a curated storefront on Lowes.com and engage in an exclusive partnership to develop the next iteration of BeastCity for "Beast Games" season two. The Lowe's Creator Network seeks to empower creators by providing resources such as training, product samples, and customizable storefronts that link directly to Lowes.com, enabling them to earn from their content. With over 17,000 creators already participating since its beta launch, the network is set for rapid expansion, enhancing brand presence and community engagement across digital platforms.
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