Trade Desk Inc. has announced a new partnership with EDO, integrating EDO's Convergent TV measurement into The Trade Desk's global advertising technology platform. This collaboration marks the first time advertisers can leverage EDO's investment-grade outcomes data across all brand categories within The Trade Desk's programmatic platform. This integration empowers advertisers to measure and optimize their CTV investments, enhancing planning, measurement, and bidding processes. The partnership signifies a key advancement in CTV measurement, driven by the demand for innovative, AI-driven solutions that provide real-time decision-making capabilities and precision at scale.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Trade Desk Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250610867798) on June 10, 2025, and is solely responsible for the information contained therein.