HubSpot Inc., through its investment arm HubSpot Ventures, has participated in a new funding round for The Swarm, a San Francisco-based relationship mapping technology company. The investment aims to support The Swarm's expansion of its network mapping tech that facilitates connections and warm introductions. The funding round also includes contributions from Motivate Ventures and TRAC VC, reflecting a growing interest in technologies that leverage network relationships in business. The Swarm has also announced a new integration with Clay, a go-to-market data platform, and plans to release a new app for HubSpot and Salesforce, further enhancing its offerings in the relationship data space.
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