The National Football League $(NFL.AU)$ and Genius Sports Limited have announced a multi-year extension and expansion of their strategic technology partnership, set to continue through the end of the 2029 NFL season. Genius Sports will maintain its role as the NFL's exclusive distributor of official data feeds and watch & bet services, including the BetVision product. The expanded agreement encompasses global digital advertising within BetVision and NFL digital platforms, accessible to advertisers via Genius Sports' FANHub platform. Additionally, the collaboration will focus on innovative fan experiences, leveraging Genius Sports' proprietary data and AI platform, GeniusIQ. This partnership underscores a commitment to integrity in sports betting and aims to enhance NFL fan engagement through cutting-edge technology.