Chow Tai Fook Jewellery Group Ltd. released its financial results for the fiscal year ending March 31, 2025. The group reported a revenue of HK$89.656 billion, marking a decrease compared to the previous fiscal year. Mainland China, a significant market for the company, saw a revenue decline of 16.9%, with retail and wholesale segments contributing to the downturn. Operating profit for the group amounted to HK$14 billion, reflecting an operating profit margin of 9.8%. Profit attributable to shareholders was HK$5.9 billion, with a proposed final dividend of HK$0.32 per share pending shareholder approval. The company highlighted a robust performance in its e-commerce sector in Mainland China, driven by enhanced customer engagement through digital platforms, including the establishment of an in-house livestreaming studio and social media promotions. This digital strategy led to significant growth in RSV and the creation of viral bestsellers across multiple platforms. Looking ahead, Chow Tai Fook Jewellery Group remains focused on product optimisation and maintaining agility to navigate the fast-evolving business landscape.