Snowflake (SNOW) will collaborate with Interpublic Group of Cos.' (IPG) database marketing company, Acxiom, to develop artificial intelligence-powered marketing offerings for brands and agencies, the companies said Monday.
The collaboration will enable Acxiom to modernize its products and client environments with Snowflake.
The companies said they are also planning to establish a joint incubation hub to develop new AI and omni-channel marketing offerings.
Snowflake shares were up 1% in recent premarket activity, while Interpublic rose 2%.
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