Zedge Appears to See TikTok Ad Pressures Ease -- Market Talk

Dow Jones

2025/06/13

1731 ET - Zedge's ad business seems to be showing early signs of recovery after a TikTok ban rocked sales earlier this year. The company saw sales decline in 2Q as its advertising revenue tanked 14%, weighed down by lower competition and ad rates across the industry as TikTok pulled back on its U.S. ad spend amid a pending ban from the app store. A temporary ban at the start of last quarter weighed on results, the company said, but ad sales still managed to grow 2.2% in the period and helped overall revenue return to growth. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 12, 2025 17:31 ET (21:31 GMT)

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A temporary ban at the start of last quarter weighed on results, the company said, but ad sales still managed to grow 2.2% in the period and helped overall revenue return to growth. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 12, 2025 17:31 ET (21:31 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}