Adobe Inc. has announced that Lumen Technologies, an enterprise digital networking company, is integrating Adobe GenStudio to enhance their generative AI capabilities for B2B marketing. This strategic move aims to reduce the time required to launch marketing campaigns from 25 days to just 9 days, by leveraging AI to efficiently produce personalized, on-brand content. GenStudio facilitates a streamlined content supply chain, enabling Lumen to quickly generate campaign assets and engage diverse audiences while maintaining brand consistency. The collaboration also includes the adoption of Adobe Workfront and Adobe Express, which streamline approval workflows and empower teams to create customized content variations.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adobe Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250616172840) on June 16, 2025, and is solely responsible for the information contained therein.