Roku Inc. Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S

Reuters

2025/06/16

<a href="https://laohu8.com/S/ROKU">Roku Inc</a>. Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S

Amazon Ads and Roku Inc. have announced an exclusive partnership aimed at creating the largest authenticated Connected TV $(CTV)$ footprint in the U.S. This collaboration positions Amazon as Roku's most addressable demand-side platform $(DSP)$ for CTV activation, offering advertisers unprecedented capabilities in TV advertising. The partnership will provide access to an estimated 80 million U.S. CTV households, representing over 80% of U.S. CTV households. By integrating Amazon DSP with Roku's platform, advertisers can achieve enhanced planning, audience precision, and performance. The collaboration includes major streaming apps such as The Roku Channel, Prime Video, and other leading services available on Roku and Fire TV, delivering improved performance and measurable outcomes for advertisers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Roku Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250615384366) on June 16, 2025, and is solely responsible for the information contained therein.

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Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S","media":"Reuters","content":"<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      <a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a>. Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n        Amazon Ads and Roku Inc. have announced an exclusive partnership aimed at creating the largest authenticated Connected TV <a href=\"https://laohu8.com/S/CTV\">$(CTV)$</a> footprint in the U.S. This collaboration positions Amazon as Roku's most addressable demand-side platform <a href=\"https://laohu8.com/S/DSP\">$(DSP)$</a> for CTV activation, offering advertisers unprecedented capabilities in TV advertising. 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Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1032215980\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2025-06-16 12:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      <a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a>. Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n        Amazon Ads and Roku Inc. have announced an exclusive partnership aimed at creating the largest authenticated Connected TV <a href=\"https://laohu8.com/S/CTV\">$(CTV)$</a> footprint in the U.S. This collaboration positions Amazon as Roku's most addressable demand-side platform <a href=\"https://laohu8.com/S/DSP\">$(DSP)$</a> for CTV activation, offering advertisers unprecedented capabilities in TV advertising. The partnership will provide access to an estimated 80 million U.S. CTV households, representing over 80% of U.S. CTV households. By integrating Amazon DSP with Roku's platform, advertisers can achieve enhanced planning, audience precision, and performance. 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Partners with Amazon Ads to Create Largest Authenticated CTV Footprint in the U.S\n    \n\n        Amazon Ads and Roku Inc. have announced an exclusive partnership aimed at creating the largest authenticated Connected TV $(CTV)$ footprint in the U.S. This collaboration positions Amazon as Roku's most addressable demand-side platform $(DSP)$ for CTV activation, offering advertisers unprecedented capabilities in TV advertising. The partnership will provide access to an estimated 80 million U.S. CTV households, representing over 80% of U.S. CTV households. By integrating Amazon DSP with Roku's platform, advertisers can achieve enhanced planning, audience precision, and performance. 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