0836 GMT - Xiaomi's SU7 sedan was a success thanks to its product competitiveness, marketing strategy, brand power and ecosystem integration, Bernstein analysts write in a note. The SU7 features a stylish and attractive exterior, with a spacious and plush interior equipped with details and gadgets, they say. The company's marketing savviness also boosted momentum, they add. The company capitalized on its smartphone sales experience to create impactful marketing campaigns, effectively using social media to generate buzz and engage potential customers, they say. Leveraging the power of Xiaomi's brand in smartphone and Internet-of-Things, the company's extensive product portfolio enhances brand reach that dwarfs its EV peers, they say. (jiahui.huang@wsj.com; @ivy_jiahuihuang)

(END) Dow Jones Newswires

June 19, 2025 04:36 ET (08:36 GMT)

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