中信建投：IP新消费前路坦荡，AI应用星星之火

市场资讯

06-19

　　炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！

中信建投研报称，1.IP新消费前路坦荡：小情绪，大空间。内容向的新消费持续景气，中信建投认为满足三个条件就是广义的新消费，满足即刻情绪价值、高频多次消费、赛道增速快。因此从线下的潮玩和演出，到线上的游戏与音乐，都是有潜力的新消费赛道，看好长期增长空间广阔。2.AI应用星星之火，AI Agent与多模态进展领先。随着以DeepSeek为首的推理模型加速迭代，今年迎来Agent和AI视频的落地元年。

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