京东外卖与零售形成协同：外卖带动跨品类消费增长，PLUS会员单月新注册超40万

新浪科技

2025/06/18

　　新浪科技讯 6月18日下午消息，京东举行“京东618，又好又便宜”主题2025京东618媒体开放日。会上，京东零售平台营销中心整合营销部负责人王硕对京东618作进一步介绍。

　　他表示，京东外卖与零售已经形成协同效应，外卖带动商超日用等跨品类消费增长，外卖带动PLUS会员单月新注册超40万，京东PLUS会员外卖复购率是非会员的2倍。

海量资讯、精准解读，尽在新浪财经APP

责任编辑：何俊熹

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