Coinbase (COIN, Financials) introduced its first branded credit card, developed in partnership with American Express (AXP, Financials), and made it available exclusively to users of its Coinbase One subscription plan.
The card, set to launch this fall, will offer 2% to 4% back in bitcoin and include standard American Express benefits; it marks Coinbase's latest effort to grow subscription revenue as trading activity fluctuates. Coinbase One currently costs $29.99 per month; the company also announced a new Basic tier priced at $4.99 monthly or $49.99 annually.
The rollout was announced at Coinbase's State of Crypto Summit; AmEx executive Will Stredwick said the partnership taps into customer demand for flexible crypto spending and rewards tools.
Coinbase One, launched in 2023, has surpassed one million members. Subscriptions and services including staking, stablecoins, and custody solutions generated $698.1 million in Q1, compared to $1.26 billion in trading revenue.
The move comes amid broader industry expectations for new crypto product launches under the Trump administration, and ahead of potential legislation from Congress to clarify digital asset regulations.
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