Mediaco Holding Inc. Reports Record-Setting Growth in Hispanic Streaming and CTV Advertising

Reuters
06-17
<a href="https://laohu8.com/S/MDIA">Mediaco Holding Inc.</a> Reports Record-Setting Growth in Hispanic Streaming and CTV Advertising

MediaCo Operations LLC, a multicultural and multiplatform media powerhouse, has announced record-breaking digital performance across its portfolio, driven by significant growth in its Estrella MediaCo FAST channels and social platforms. Monthly digital uniques increased by 19% year-over-year, with total minutes consumed now surpassing 310 million per month on its FAST channels. The company's monetized premium CTV video ad inventory grew by 290% in the first five months of 2025 compared to the previous year, establishing MediaCo as a leader in Hispanic CTV advertising. In the audio streaming space, MediaCo achieved a milestone by ranking 11th overall in the United States, with flagship stations like Hot 97, WBLS, and Que Buena Los Angeles, and popular shows such as Ebro in the Morning and Don Cheto Al Aire contributing to its success. The Estrella Media YouTube Network reported year-over-year gains from Q1-Q2 2024 to Q1-Q2 2025, including a 35% increase in video views and a 7.4% rise in total watch time. The network also added 1 million new subscribers. Don Cheto Al Aire experienced a 300% surge in views and a 200% increase in impressions over the April-May period, while Tengo Talento, Mucho Talento expanded its digital reach by 42%. Hot 97's reach dramatically increased from 11.6 million (April-May 2024) to 82 million during the same period in 2025. EstrellaTV and Estrella News were recognized as the top mixed IP distributed FAST channels in the Latino category, according to the Amagi/Ampere FAST Channel Analytics report in Q4 2024. The company's growth in CTV video is attributed to its EstrellaTV and Estrella News brands and partnerships with Curiosity Stream and Hemisphere Media. MediaCo has built the largest distribution footprint in Latino FAST, powered by a world-class ad tech stack, providing a robust solution for advertisers at scale.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mediaco Holding Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250616056466) on June 16, 2025, and is solely responsible for the information contained therein.

免责声明:投资有风险,本文并非投资建议,以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请,作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考,不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证,投资者应自行研究并在投资前寻求专业建议。

热议股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10