Simulmedia, a leader in data-driven TV and streaming advertising, has announced a strategic partnership with OptimizeRx Corporation, a prominent provider of healthcare technology solutions. This collaboration introduces the availability of Micro-Neighborhood® Targeting (MNT) audiences across linear, digital, and connected TV channels. The partnership enables healthcare brands, particularly small and mid-size pharmaceutical companies, to activate precise audiences through guaranteed premium TV and streaming inventory with programmatic advertising speed and flexibility. The collaboration addresses industry challenges in linear TV media buying, offering rapid deployment of data-driven campaigns, real-time adjustments, and predictive spot-level placements. This strategic alliance aims to transform how healthcare marketers engage patients and providers throughout the care journey.