Wix.com Ltd. Acquires AI-Powered Platform Base44 to Revolutionize Web and App Creation

Reuters

06-18

Wix.com Ltd. Acquires AI-Powered Platform Base44 to Revolutionize Web and App Creation

Wix.com Ltd. has announced its acquisition of Base44, an AI-powered platform that simplifies web and app creation through a code-free, conversational AI experience. The transaction, valued at approximately $80 million with additional earn-out payments through 2029 based on performance metrics, aims to enhance Wix's AI portfolio and expand its reach to new audiences worldwide. Base44 will continue to operate independently, leveraging Wix's scale to accelerate its growth. This move aligns with Wix's mission to make digital creation more accessible and intuitive, enabling users to express their goals while intelligent agents handle the technical execution.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Wix.com Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW1001103503-en) on June 18, 2025, and is solely responsible for the information contained therein.

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