DMA最后期限将至，欧盟：不会立即启动财务处罚，推动苹果和Meta合规是第一位

白鲸出海

2025/06/24

原标题：DMA最后期限将至！欧盟：不会立即启动财务处罚，推动苹果和Meta合规是第一位作者：Enjoy出海来源：Enjoy出海开发者服务平台题图来源 | pexels据外媒 9to5mac 报道，距离欧盟新《数字市场法案》（DMA）首个重要执行截止日期仅剩几天时间，欧盟委员会目前对该法案中最受关注的两个目标企业——苹果和 Meta，正采取一种更为审慎的态度。以下是结合当下背景对此次新闻的解读。6 ...

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...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025062417115595295781&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0208291251.USD","symbol_name":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025062417115595295781&s=b","article_id":"2545286431","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025062417115595295781&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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日截止的 60 天宽限期今年 4 月，这两家公司均因未履行 DMA 义务而被处以罚款（苹果 5 亿欧元，Meta 2 亿欧元），并被给予 60 天时间开始合规。该宽限期将于 6 月 26 日正式结束。但欧盟发言人向欧洲新闻台证实，一旦宽限期结束，不会自动启动新的财务处罚。相反，任何额外制裁都将在委员会完成对每家公司当前行为的初步分析，并给予它们回应机会之后才会实施。这位发言人将这一过程描述为监管机构与科技巨头之间“持续交流”的一部分。4 月的罚款苹果的处罚源于其应用商店政策，该政策禁止开发者引导用户使用苹果生态系统之外的替代购买选项，欧盟委员会认为这与 DMA 旨在增强竞争和用户选择的目标相悖。与此同时，Meta 被罚款的原因是其颇具争议的“付费或同意”模式，该模式迫使用户要么同意个性化广告跟踪，要么每月支付订阅费以选择退出。Meta 随后推出了该系统的修订版，称其减少了对个人数据的依赖。委员会仍在评估其是否符合法律规定。尽管 4 月的这些处罚标志着欧盟在 DMA 框架下首次采取实质性执法行动，但按以往反垄断案件的标准来看，处罚力度较为温和。在前竞争事务主管玛格丽特・维斯特格（Margrethe Vestager）任职期间，大型科技公司往往面临数十亿欧元的罚款。今年 4 月，欧盟官员解释称，罚款金额较小，是因为违规时间较短（毕竟 DMA 直到 2023 年才生效），同时也表明委员会新的工作重点是推动企业合规，而非单纯进行惩罚。政治层面的因素当然，这一切都发生在欧盟与美国之间数字贸易紧张局势不断升级的大背景下。今年早些时候，美国对欧洲商品加征新关税后，欧盟委员会主席乌尔苏拉・冯德莱恩（Ursula von der Leyen）提出了采取反制措施的想法，包括对数字广告收入征收新税。另一方面，美国贸易代表办公室已将 DMA 及其他欧盟科技法规列为针对美国公司的不公平壁垒。如今的这一消息是否是对这些威胁的直接回应，目前还无人能确切知晓。但就目前而言，苹果和 Meta 似乎为自己争取到了更多的喘息空间。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"policyRegulatory","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}