Seed Oil Free Certified Brands Gain Visibility With Retail Buyers

BOCA RATON, Fla., June 27, 2025--(BUSINESS WIRE)--The Seed Oil Free Alliance announced today that Seed Oil Free Certified™ is now a searchable attribute on RangeMe, the industry-leading product discovery platform used by Walmart, Kroger, Sprouts, Thrive Market, and other major national and regional retailers. This new feature enables retail buyers to easily identify and filter products that are Seed Oil Free Certified, aligning with a growing wave of consumer demand for transparently labelled, heat-stable, and seed-oil-free food options. Certified brands can now display the Seed Oil Free Certified Seal directly on their RangeMe profile, gaining visibility among thousands of retailers.

"Displaying the Seed Oil Free Certified Seal on RangeMe signals to retailers that Every Body Eat snacks, like our cookie bites, snack thins, and crackers, are made with real, high-quality ingredients like extra virgin olive oil and sustainably sourced palm oil," said Trish Thomas, Co-Founder of Every Body Eat. "It helps us stand out to buyers who prioritize clean-label products and care about ingredient integrity as much as we do."

RangeMe serves as a digital bridge between suppliers and retailers, streamlining the discovery and evaluation of new products. According to new retail data released this week from SPINS, sales of Seed Oil Free Certified products grew 216 percent in the first quarter of 2025 compared with the same period in 2024, driven by both natural and conventional retail channels. By integrating Seed Oil Free Certified into RangeMe’s searchable filters, retail buyers can act quickly on surging consumer demand and efficiently discover certified products that align with evolving ingredient preferences.

Seed Oil Free Certified brands can now:

• Create a free profile on RangeMe.com
• Select "Seed Oil Free Certified™" under the certifications section of their listing
• Be discovered by buyers who are filtering for seed-oil-free products

As more brands adopt front-of-pack claims, like "made with avocado oil," to signal quality, the need for independent verification is more important than ever. Consumers often pay a premium for products made with high-quality oils, and third-party certification ensures those oils are lab-tested and verified for purity, giving both buyers and shoppers confidence that the claims are credible.

"RangeMe is helping retail buyers meet the rising demand for products made without industrially processed seed oils," said Jonathan Rubin, founder and CEO of the Seed Oil Free Alliance. "We’re excited to give our growing network of Seed Oil Free Certified brands greater retail exposure."

Foodservice and CPG brands interested in becoming Seed Oil Free Certified can start by checking eligibility and reviewing the Seed Oil Free Certification Standards. A full list of Seed Oil Free Certified brands and products is available at seedoilfreecertified.com/product-finder.

About Seed Oil Free Certified

The Seed Oil Free Alliance is a third-party certifying organization behind the world’s first Seed Oil Free Certified™ Seal for qualifying food and consumer products. Seed Oil Free Certified™ products meet the most rigorous standard for avoiding seed oils, backed by documentation, auditing, and independent lab testing of added oils and refined fats. Supporting the Seed Oil Free Alliance in its mission to advance the availability of seed-oil-free food options through trust, transparency, and education is an advisory panel of public health and nutrition experts, led by Dr. Andrew Weil. More information can be found at seedoilfreecertified.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250627161411/en/

Contacts

Media Contact:
Jonathan Rubin
jonathan@seedoilfreecertified.com
(561) 501-1710