A recent market analysis by Information Services Group Inc. (ISG) reveals that U.S. enterprises are increasingly adopting the Snowflake cloud data management platform to tackle data challenges associated with AI adoption, hybrid work, and other emerging trends. The report highlights a shift in data management needs as organizations move to the cloud, leverage advanced analytics, and aim for data-driven decision-making. Snowflake's platform, along with services from its ecosystem partners, helps companies consolidate diverse data sets, eliminate silos, and enhance data access and sharing. Key players identified in the report include Accenture, Capgemini, Cognizant, and others recognized as leaders. The growing awareness and implementation of Generative AI (GenAI) in the U.S. are driving companies to improve data governance and establish robust data foundations, addressing concerns about data scale, security, and privacy. Compliance with data protection laws is also increasing the demand for effective data management solutions.