National CineMedia Inc. $(NCM.AU)$, the largest cinema advertising platform in the US, has entered into a partnership with Vistar Media, a leading global provider of technology solutions for out-of-home media. This collaboration allows NCM to expand its premium, in-theater video advertising inventory to programmatic buyers through Vistar's supply-side platform. The partnership offers brands an efficient buying path to reach cinema audiences, leveraging NCM's suite of data-driven solutions. This move follows NCM's introduction of programmatic and self-serve automated inventory buying, which has already shown significant revenue growth, and emphasizes the company's focus on intuitive, data-driven cinema media buying.