苹果更改新品发布策略，2026年秋季发布会全面转向高端市场

TechWeb.com.cn

2025/06/28

苹果公司宣布对其iPhone产品线进行重大战略调整。即将到来的秋季，苹果将推出全新的iPhone 17 Air，这款机型将以更轻薄的设计取代现有的Plus系列。然而，更大规模的变革预计将在2026年秋季发生，届时苹果将取消其高端产品线中的基础款机型，仅保留四款高端产品：iPhone 18 Air、iPhone 18 Pro、iPhone 18 Pro Max以及备受期待的首款折叠屏iPhone ...

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...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250628090148a721cf6c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B19Z9505.USD","symbol_name":"美盛-美国大盘成长股A Acc","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250628090148a721cf6c&s=b","article_id":"2546720245","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250628090148a721cf6c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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market","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"MACW.SI":0.6},"content_text":"苹果公司宣布对其iPhone产品线进行重大战略调整。即将到来的秋季，苹果将推出全新的iPhone 17 Air，这款机型将以更轻薄的设计取代现有的Plus系列。然而，更大规模的变革预计将在2026年秋季发生，届时苹果将取消其高端产品线中的基础款机型，仅保留四款高端产品：iPhone 18 Air、iPhone 18 Pro、iPhone 18 Pro Max以及备受期待的首款折叠屏iPhone 18 Fold。这一变化意味着，自2026年起，苹果秋季发布会将全面转向高端市场，届时iPhone 18 Air（预计起售价约为999美元）将成为消费者能买到的最实惠的选择。Pro系列的价格将突破千美元大关，而折叠屏iPhone 18 Fold的价格预计将在2000至2500美元之间。与此同时，基础款iPhone 18及其衍生型号iPhone 18e的发布将被推迟至次年的春季。外媒分析指出，这一策略调整将使苹果年度新机的总数有所增加，同时秋季产品线的市场定位也将显著提升，普通消费者将需等到次年春季才能购买到价格更为亲民的机型。对于即将到来的今年秋季，iPhone 17系列预计将推出包括iPhone 17、iPhone 17 Air、iPhone 17 Pro和iPhone 17 Pro Max在内的四款新机。这一系列将全系配备高刷新率屏幕，Pro系列机型将搭载A19 Pro芯片并配备12GB的运行内存，影像系统也将得到全面提升。此外，全新的Air机型将继续主打轻薄设计。（Suky）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}