Consumer stocks were advancing pre-bell Friday, as the Consumer Staples Select Sector SPDR Fund (XLP) was up 0.1% and the Consumer Discretionary Select Sector SPDR Fund (XLY) was 0.7% higher recently.

Nike (NKE) shares were up more than 10% after the company reported fiscal Q4 net income and net sales that topped analysts' expectations.

American Outdoor Brands (AOUT) shares rose more than 10% after the company reported higher fiscal Q4 non-GAAP earnings and net sales.

United Natural Foods (UNFI) said it expects a material impact on net income for fiscal Q4 due to the disruption to customer order fulfillment following a security incident, as well as costs associated with the related investigation. The company said it expects its cybersecurity insurance to be sufficient for the incident. Shares of United Natural Foods were up more than 5% premarket.